Will developed a love for business and creative expression at thirteen as a photographer in Raleigh, North Carolina. After graduating high school as a homeschooled student at sixteen, he chose an alternative route to college and continued developing his business and creative skill set through real world experience, experimentation and discovery. After years of extensive work in independent marketing and design consulting, Will founded Fleet Creative, a music focused management, marketing and artist development company in Los Angeles. With his alternative educational experience and his hands-on background in the creative process, Will approaches business and problem solving in entertainment spaces from a unique and valuable perspective. In his 20 years, Will has become an experienced business strategist, creative director and graphic designer as well as a published portrait, sport and music photographer.